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Flag This Row	Marketing for Muggles: Harry Potter and the retro revolution Brown Stephen Journal of Marketing Management 17(5/6): 463-479. 2001. Subjects: MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Marketing for muggles: Harry Potter and the retro revolution. Brown Stephen Journal of Marketing Management 17(5/6): 463-479. 2001. Subjects: BOOKSELLING; HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record

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Marketing for Muggles: Harry Potter and the retro revolution

Journal of Marketing Management 17(5/6): 463-479. 2001.

Subjects: MARKETING; ROWLING, J. K.

Options: Download this record ; E-mail this record

Marketing for muggles: Harry Potter and the retro revolution.

Journal of Marketing Management 17(5/6): 463-479. 2001.

Subjects: BOOKSELLING; HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K.

Options: Download this record ; E-mail this record

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