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Flag This Row	Harry Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale. Brown, Stephen; Patterson, Anthony Journal of Marketing Management 25(5-6): 519-533. 2009. Subjects: BOOKSELLING; HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Riddikulus! Consumer Reflections on the Harry Potter Phenomenon. Brown, Stephen; Patterson, Anthony In: Brown, Stephen, ed. Consuming Books: The Marketing and Consumption of Literature. London: Sage, 2006. p. p. 146-159. Subjects: HARRY POTTER (FRANCHISE); ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Saving England: Ann Veronica, Sexual Morality and National Regeneration Patterson, Anthony Wellsian No. 34; 23-31. 2011. Subjects: ANN VERONICA (NOVEL); MORALITY; SEXUALITY; WELLS, H. G. Options: Download this record ; E-mail this record
Flag This Row	Selling stories: Harry Potter and the Marketing Plot. Brown, Stephen; Patterson, Anthony Psychology & Marketing 27(6): 541-556. June 2010. Subjects: BOOKSELLING; HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	You're A Wizard, Harry! Consumer Response to the Harry Potter Phenomenon Brown, Stephen; Patterson, Anthony Advances in Consumer Research 33: 155-160. 2006. Subjects: ROWLING, J. K.; SOCIOLOGY OF SF AND FANTASY Options: Download this record ; E-mail this record

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