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Flag This Row	Dark Side of Brand-Fan Relationships, The: Lessons From Twilight and Fifty Shades.. Buchanan-Olive, Margo; Schau, Alexander; Schau, Hope J. In: Wang, Chenglu, ed. Handbook of research on the impact of fandom in society and consumerism. Hershey, PA: IGI Global, 2020. p. 441-459. Subjects: FANDOM; FANS; FIFTY SHADES OF GREY (SERIES); JAMES, E. L.; MEYER, STEPHENIE; TWILIGHT SAGA (FRANCHISE) Options: Download this record ; E-mail this record

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Dark Side of Brand-Fan Relationships, The: Lessons From Twilight and Fifty Shades..

In: Wang, Chenglu, ed. Handbook of research on the impact of fandom in society and consumerism. Hershey, PA: IGI Global, 2020. p. 441-459.

Subjects: FANDOM; FANS; FIFTY SHADES OF GREY (SERIES); JAMES, E. L.; MEYER, STEPHENIE; TWILIGHT SAGA (FRANCHISE)

Options: Download this record ; E-mail this record

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