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Flag This Row	Amazon.com Ad-mission No authors listed. Locus 42(3): 10. March 1999. Subjects: AMAZON.COM (BOOKSELLER); BOOKSELLING; MARKETING; PUBLISHING Options: Download this record ; E-mail this record
Flag This Row	Batman versus The Green Hornet: The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era Santo, Avi Cinema Journal 49(2): 63-85. Winter 2010. Subjects: BATMAN (TV); GREEN HORNET (TV); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Brauchen wir das Buch zum Film? Literatur als Marketingstrategie Marzin, Florian F. in: Gaisbauer, R. Gustav, ed. Phantastische Filmwelten: Sechster Kongress der Phantasie. Passau: Erster Deutscher Fantasy Club, 2005. p. 45-49. Subjects: MARKETING; MOTION PICTURES; PUBLISHING Options: Download this record ; E-mail this record
Flag This Row	Canandian 'Trek' Promo Reaps Free Ad Space No authors listed. Variety p. 23. September 1, 1982. Subjects: MARKETING; STAR TREK II: THE WRATH OF KHAN (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	Cereal Heroes Bruce, Scott; Crawford, Bill Starlog 223: 40-45. February 1996. Subjects: MARKETING; SUPERHEROES Options: Download this record ; E-mail this record
Flag This Row	Creating a Podcast to Market Your Work Vitale, Ron SFWA Bulletin 39(1): 13-15. Summer 2005. (No. 166) Subjects: MARKETING; PODCAST; WRITING SF AND FANTASY, BUSINESS ASPECTS Options: Download this record ; E-mail this record
Flag This Row	Day After, Last Unicorn Hit Big in Germany, Campaigns Help No authors listed. Variety p. 123. January 25, 1984. Subjects: DAY AFTER (MOTION PICTURE); GERMANY; MARKETING; THE LAST UNICORN (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	Dealers Ecstatic as Paramount Halves 'Trek II' Tape Tab No authors listed. Variety p. 56. September 1, 1982. Subjects: MARKETING; STAR TREK II: THE WRATH OF KHAN (MOTION PICTURE); VIDEOCASSETTES Options: Download this record ; E-mail this record
Flag This Row	Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary Hills, Matt New York: Palgrave Macmillan, 2015. 146 p. Subjects: DOCTOR WHO (TV); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Empirical Studies of the Bookshop: Context and Participant Observation in the Study of Selling and Marketing of Science Fiction and Fantasy, Moody, Nickianne in: Matthews, Nicole and Moody, Nickanne, eds. Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction. Burlington, VT: Ashgare, 2007. p. 43-59. Subjects: BOOKSELLING; MARKETING; PUBLISHING Options: Download this record ; E-mail this record
Flag This Row	Fest's Nosferatu Marketing Plan. No authors listed. Variety p. 33. October 10, 1979. Subjects: MARKETING; NOSFERATU: PHANTOM DER NACHT (NOSFERATU THE VAMPYRE) (1979) (FILM) Options: Download this record ; E-mail this record
Flag This Row	How to Market Your Book Online Turner, Brian Focus (BSFA) No. 50: 4-5. Spring 2007. Subjects: MARKETING; WRITING SF AND FANTASY, BUSINESS ASPECTS Options: Download this record ; E-mail this record
Flag This Row	In Some Territories, Sci Fi is a Hard Sell Brennan, Steve Hollywood Reporter (International Edition) 376(18): 14. December 3, 2002. Subjects: FRANCE; MARKETING; TELEVISION Options: Download this record ; E-mail this record
Flag This Row	Initial Dark Crystal Sell to Be Soft; Unusual Tie-Ins No authors listed. Variety p. 27. September 1, 1982. Subjects: DARK CRYSTAL (MOTION PICTURE); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Invasion of the Sci-Fi Marketers Jensen, Jeff Advertising Age 65(49): 1-2. November 21, 1994. Subjects: MARKETING Options: Download this record ; E-mail this record
Flag This Row	Is the Sci-Fi World Alive in Today's Interactive Toys? Catalano, Frank Computer Retail Week 8(200): 25. March 9, 1998. Subjects: MARKETING; SOCIOLOGY OF SF AND FANTASY; TOYS Options: Download this record ; E-mail this record
Flag This Row	Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter Nel, Philip Lion and the Unicorn 29(2): 236-267. April 2005. Subjects: ADVERTISING; HARRY POTTER; MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Keeping the Magic Alive: The Fandom and "Harry Potter Experience" After the Franchise Lee, Chin-Ting in: Bell, Christopher, ed. From Here to Hogwarts: Essays on Harry Potter Fandom and Fiction. Jefferson, NC: McFarland, 2015. p. 54-77. Subjects: FANS; MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Lord of the Franchise: The Lord of the Rings, IP Rights and Policing Appropriation Mountfort, Paul in: Piatti-Farnell, Lorna, ed. The Lord of the Rings. Bristol, UK: Intellect, 2015. p. 84-94. Subjects: FRANCHISING; MARKETING; THE LORD OF THE RINGS (NOVELS); TOLKIEN, J. R. R. Options: Download this record ; E-mail this record
Flag This Row	Lost in Space Merchandising Blitz Targets Boomers and Sci-Fi Buffs Pope, Kyle Wall Street Journal p.B4. October 15, 1997. Subjects: LOST IN SPACE (TV); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Lucasfilms Execs Outline 'Star Wars,' 'Raiders' Segs to Come; 'Jedi' Teasers No authors listed. Variety p. 5. September 1, 1982. Subjects: MARKETING; MOTION PICTURES Options: Download this record ; E-mail this record
Flag This Row	Marketing for Muggles: Harry Potter and the retro revolution Brown Stephen Journal of Marketing Management 17(5/6): 463-479. 2001. Subjects: MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Marketing Romantic Vampires to and with Fans: The Transmedia Impact of The Twilight Saga Hoefs, Lara; Leogrande, Cathy in: Aker, Laurena, ed. Fan Phenomena: The Twilight Saga. Chicago: Intellect Books, 2016. p. 12-23. Subjects: FANS; MARKETING; TWILIGHT SAGA (BOOKS) Options: Download this record ; E-mail this record
Flag This Row	May the Sales Force Be With You: Sci-Fi Rockets into DRTV's Possible Future - Niche Marketing Boorstein, Jonathan Direct 9(6): 46-47. May 1, 1997. Subjects: MARKETING; SCI FI CHANNEL; TELEVISION Options: Download this record ; E-mail this record
Flag This Row	Narnia as a Site of National Struggle: Marketing, Christianity, and National Purpose in The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Russell, James Cinema Journal 48(4): 59-76. Summer 2009. Subjects: CHRISTIANITY; CHRONICLES OF NARNIA, THE: THE LION, THE WITCH AND THE WARDROBE (MOTION PICTURE); MARKETING; RELIGION Options: Download this record ; E-mail this record
Flag This Row	NBC, Live Entertainment Link TV and Home Vid for Sci-Fi Synergy Stanley, T. L. Brandweek 36(3): 8. January 16, 1995. Subjects: ADVERTISING; EARTH II (TV); MARKETING; STARGATE (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	Pic Marketing Seminar to Create 'Campaign' for Vintage Sci-Fier No authors listed. Variety p. 12, 30. February 8, 1984. Subjects: MARKETING; MOTION PICTURES Options: Download this record ; E-mail this record
Flag This Row	Picking the Right Convention for You, Holder, Nancy; Underwood, Erin Bulletin of the Science Fiction and Fantasy Writers of America 47(4): 44-52. Winter 2014. (No. 203) Subjects: CONVENTIONS; MARKETING; WRITING SF AND FANTASY, BUSINESS ASPECTS Options: Download this record ; E-mail this record
Flag This Row	Pitt Subrun Claims Universal's Longrun E. T. Violates Bid Rules No authors listed. Variety p. 7. September 15, 1982. Subjects: E. T.: THE EXTRATERRESTRIAL (MOTION PICTURE); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Sci Fi Feminized Newman, Andrew A. Adweek 49(4): 28-29. February 4, 2008 Subjects: FANS; GENDER; MARKETING; TELEVISION Options: Download this record ; E-mail this record
Flag This Row	Sci-Fi Series Books Grow Via Exposure, Adult Fans No authors listed. Licensing Letter 1p. February 1, 1997. (Available on Insite2) Subjects: MARKETING; MOTION PICTURES; PUBLISHING; TELEVISION Options: Download this record ; E-mail this record
Flag This Row	Science Fiction Reports for Active Duty Bodine, Madeline Publishers Weekly 258(15): 18, 20-21. April 11, 2011. Subjects: MARKETING; MILITARY; WAR Options: Download this record ; E-mail this record
Flag This Row	Space Men, Inc.: Pseudo-Science Heroes Grab a Merchandising Foothold Here on Earth McCabe, Robert Wall Street Journal p. 1, 15. September 3, 1951. Subjects: FANS; MARKETING; SOCIOLOGY OF SF AND FANTASY; TOYS Options: Download this record ; E-mail this record
Flag This Row	Spencer Tests Sci-Fi On-Site TV Underwood, Elaine Brandweek 36(23): 3. June 5, 1995. Subjects: MARKETING; RETAILING; SPENCER GIFTS (STORE); USE OF SF Options: Download this record ; E-mail this record
Flag This Row	Spielberg's E. T. Out In June With 11 Kiddie Licensing Deals Tied In No authors listed. Variety p. 26. April 11, 1982. Subjects: E. T.: THE EXTRATERRESTRIAL (MOTION PICTURE); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Stalking the Web: Celebration, Chat and Horror Film Marketing on the Internet Cherry, Brigid in: Conrich, Ian, Ed. Horror Zone: The Cultural Experience of Contemporary Horror Cinema. New York: Tauris, 2010 p. 67-86. Subjects: HORROR GENRE; INTERNET; MARKETING; WORLD WIDE WEB Options: Download this record ; E-mail this record
Flag This Row	Star Trek II: Sales Vs. Rental Fulcrum No authors listed. Variety p. 31-32. October 6, 1982. Subjects: MARKETING; STAR TREK II: THE WRATH OF KHAN (MOTION PICTURE); VIDEOCASSETTES Options: Download this record ; E-mail this record
Flag This Row	Star Trek TV Episode Released by Paramount at $30 No authors listed. Variety p. 37. June 2, 1982. Subjects: MARKETING; STAR TREK (TV); VIDEOCASSETTES Options: Download this record ; E-mail this record
Flag This Row	Stunning or Ridiculous? The Marketing of Global Harry Potter Schmid, Susanne Erfurt Electronic Studies in English [ca. 15 p.] 2009. (http://webdoc.gwdg.de/edoc/ia/eese/artic29/schmid/1_2009.html) Subjects: MARKETING; PUBLISHING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	The Author, the Movie, and the Marketing: The Lion, the Witch and the Wardrobe and Early Reader Adaptations Brock-Servais, Rhonda; Prickett, Matthew B. in: Abate, Michelle A. and Weldy, Lance, eds. C. S. Lewis: The Chronicles of Narnia. New York: Palgrave Macmillan, 2012. p. 113-125. Subjects: CHILDREN'S SF AND FANTASY; LEWIS, C. S.; MARKETING; MOTION PICTURES; YOUNG ADULT SF AND FANTASY Options: Download this record ; E-mail this record
Flag This Row	The Force is Back, by George Donahue, Dick Publishers Weekly 246(18): 28-34. May 3, 1999. Subjects: MARKETING; PUBLISHING; STAR WARS (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	The Hunger Games Franchise: The Odds Seem Ever in Its Favor Springen, Karen Publishers Weekly March 22, 2012. (http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/51167-the-hunger-games-franchise-the-odds-seem-ever-in-its-favor.html) Accessed 2 August 2012. Subjects: COLLINS, SUZANNE; MARKETING; THE HUNGER GAMES (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	The Marketing of The Force: Fans, Media and the Economics of Star Wars Matthiessen, Neil in: Elovaara, Mika, ed. Fan phenomena: Star Wars. Bristol, UK: Intellect, 2013. p. 88-97. Subjects: FANS; MARKETING; STAR WARS (MOTION PICTURES) Options: Download this record ; E-mail this record
Flag This Row	The Paratext of Everything: Constructing and Marketing H. G. Wells's The Outline of History Skelton, Matthew Book History 4:237-275. 2001. Subjects: MARKETING; PUBLISHING; WELLS, H. G. Options: Download this record ; E-mail this record
Flag This Row	The Passive Case: How Warner Bros, Employed Viral Marketing and Alternate Reality Gaming to Bring Fandom Back into the Culture Industry Rossman, Margaret in: Burke, Liam, ed. Fan Phenomena: Batman. Chicago: Intellect/University of Chicago Press, 2013. p. 68-77. Subjects: BATMAN (COMICS); FANS; MARKETING Options: Download this record ; E-mail this record
Flag This Row	The Shock of the Mundane Cover, Arthur B. Patchin Review No. 3: 11-17. January 1982. Subjects: ART AND ARTISTS; MARKETING Options: Download this record ; E-mail this record
Flag This Row	The Success of the Harry Potter Industry and Its Transnational Marketing Strategies, Hutchinson, Walt New Review of Children's Literature and Librarianship 8(1): 223-236. 2002. Subjects: MARKETING; ROWLING, J. K.; WRITING SF AND FANTASY, BUSINESS ASPECTS Options: Download this record ; E-mail this record
Flag This Row	The Use of Time-Travel and Rocket-Ship Imagery to Market Commercial Music: How Some Jazz Albums from the 1950s, 1960s, and 1970s Burned Brightly but Fizzled Fast Holbrook, Morris B.; Stern, Barbara Extrapolation 41(1): 51-62. Spring 2000. Subjects: MARKETING; MUSIC; SOCIOLOGY OF SF Options: Download this record ; E-mail this record
Flag This Row	To Boldly Go: Marketing the Myth of Star Trek. Baker, Djoymi London; I.B. Tauris, 2018. 297 p. Subjects: MARKETING; STAR TREK (TV) Options: Download this record ; E-mail this record
Flag This Row	We Dare You to See This!: Ballyhoo and the 1970s Horror Film Kattelman, Beth Horror Studies 2(1): 61-74. May 2011. Subjects: HORROR GENRE; MARKETING; MOTION PICTURES Options: Download this record ; E-mail this record
Flag This Row	Whatever Happened to Perry Rhodan, Riding the Space Trails Alone? Burger, Phillip R. Burroughs Bulletin NS. No. 22: 12-17. April 1995. Subjects: BURROUGHS, EDGAR RICE; MARKETING; PUBLISHING Options: Download this record ; E-mail this record
Flag This Row	Where No Market Has Gone Before: 'The Science Fiction Industry' and the Star Trek Industry Westfahl, Gary Extrapolation 37(4): 291-301. Winter 1996. Also in: Westfahl, Gary. A Sense-of-Wonder Century. San Bernardino, CA: Borgo, 2012. Subjects: MARKETING; PUBLISHING; SOCIOLOGY OF SF; STAR TREK (TV) Options: Download this record ; E-mail this record
Flag This Row	Would-Be Caf� Chain Aims for the Stars and Beyond: Entrepreneur Hopes Ultimate Science Fiction Cafes will Cash in on Outer Space Heimlich, Cheryl K. South Florida Business Journal 17(48): 6A. July 18, 1997. Subjects: CAFES; MARKETING; WILLIAMS, MARK Options: Download this record ; E-mail this record

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