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Flag This Row	Lesson Nine: How to Do a Harry Potter. Brown, Stephen In: Stephen Brown. Free Gift Inside! Forget the Customer, Develop Marketease. Oxford: Capstone, 2003. 300 p. Subjects: HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Lord of the Franchise: The Lord of the Rings, IP Rights and Policing Appropriation. Mountfort, Paul in: Piatti-Farnell, Lorna, ed. The Lord of the Rings. Bristol, UK: Intellect, 2015. p. 84-94. Subjects: COPYRIGHT; FRANCHISING; LORD OF THE RINGS, THE (NOVELS); MARKETING; TOLKIEN, J. R. R. Options: Download this record ; E-mail this record
Flag This Row	Lost in Space Merchandising Blitz Targets Boomers and Sci-Fi Buffs. Pope, Kyle Wall Street Journal p.B4. October 15, 1997. Subjects: LOST IN SPACE (TV); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Lucasfilms Execs Outline 'Star Wars,' 'Raiders' Segs to Come; 'Jedi' Teasers No authors listed. Variety p. 5. September 1, 1982. Subjects: MARKETING; MOTION PICTURES Options: Download this record ; E-mail this record
Flag This Row	Making Room for Horror: The Adversity of Genre in the French Film Industry. Ben Hadj, Emmanuelle Ph. D. Dissertation, University of Pittsburgh, 2021. 202 p. (DAI-A 83(7)(E).) http://d-scholarship.pitt.edu/41404/ (Text: 1 Mb; Supplementary material: 954 Kb) Subjects: 3-D MOTION PICTURES; AJA, ALEXANDRE; AUDIENCES; FRANCE; HORROR FILMS; HORROR GENRE; MARKETING; MORTEL (2019-2021) (TV, FRANCE); PRODUCTION; VIOLENCE Options: Download this record ; E-mail this record
Flag This Row	Marketing for Muggles: Harry Potter and the retro revolution Brown Stephen Journal of Marketing Management 17(5/6): 463-479. 2001. Subjects: MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Marketing for muggles: Harry Potter and the retro revolution. Brown Stephen Journal of Marketing Management 17(5/6): 463-479. 2001. Subjects: BOOKSELLING; HARRY POTTER (FRANCHISE); MARKETING; ROWLING, J. K. Options: Download this record ; E-mail this record
Flag This Row	Marketing of a Monster, The. Kronke, David Dallas Morning News Sec. C., p. 5, 11. June 12, 1993. Subjects: JURASSIC PARK (1993) (SPIELBERG) (FILM); MARKETING; SOCIOLOGY OF SF AND FANTASY Options: Download this record ; E-mail this record
Flag This Row	Marketing Romantic Vampires to and with Fans: The Transmedia Impact of The Twilight Saga. Hoefs, Lara; Leogrande, Cathy in: Aker, Laurena, ed. Fan Phenomena: The Twilight Saga. Chicago: Intellect Books, 2016. p. 12-23. Subjects: FANS; MARKETING; MEYER, STEPHENIE; ROMANCE; TRANSMEDIA; TWILIGHT SAGA (SERIES); VAMPIRES Options: Download this record ; E-mail this record
Flag This Row	Marketing the A Clockwork Orange myth. Perko, Manca Historical Journal of Film, Radio and Television 42(1): 43-59. 2022. Subjects: CLOCKWORK ORANGE, A (1971) (FILM); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Marketing Tie-Ins for Black Hole. No authors listed. Variety p. 46. October 24, 1979. Subjects: BLACK HOLE (MOTION PICTURE); MARKETING; NOVELIZATIONS AND TIE-INS Options: Download this record ; E-mail this record
Flag This Row	Massive Dune Promo Includes Book and Department Store Tie-Ins. No authors listed. Variety p. 6, 26. November 21, 1984. Subjects: DUNE (1984) (LYNCH) (FILM); MARKETING; NOVELIZATIONS AND TIE-INS Options: Download this record ; E-mail this record
Flag This Row	May the Sales Force Be With You: Sci-Fi Rockets into DRTV's Possible Future - Niche Marketing. Boorstein, Jonathan Direct 9(6): 46-47. May 1, 1997. Subjects: MARKETING; SCI FI CHANNEL; TELEVISION Options: Download this record ; E-mail this record
Flag This Row	Medievalist Aesthetics and Marketing Strategies: Some Thoughts on Cover Design from the 1980s to the Present Strieder, Miriam in: Velten, Hans R. and Imorde, Joseph, eds. Fantasy Aesthetics: Visualizing Myth and Middle Ages , Bielefeld: Transcript Verlag, 2024. p. 143-174. Subjects: MARKETING; PUBLISHING Options: Download this record ; E-mail this record
Flag This Row	Narnia as a Site of National Struggle: Marketing, Christianity, and National Purpose in The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. Russell, James Cinema Journal 48(4): 59-76. Summer 2009. Subjects: CHRISTIANITY; CHRONICLES OF NARNIA, THE: THE LION, THE WITCH AND THE WARDROBE (2005) (FILM); MARKETING; RELIGION Options: Download this record ; E-mail this record
Flag This Row	NBC, Live Entertainment Link TV and Home Vid for Sci-Fi Synergy Stanley, T. L. Brandweek 36(3): 8. January 16, 1995. Subjects: ADVERTISING; EARTH II (TV); MARKETING; STARGATE (MOTION PICTURE) Options: Download this record ; E-mail this record
Flag This Row	Nix N. Y. King Kong Replica. No authors listed. Variety 283(6): 5, 27. June 16, 1976. Subjects: KING KONG (1976) (GUILLERMIN) (FILM); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Pageant of Her Bleeding Twi-hard Heart, The: Twilight, Femininity, Sexuality, and Female Consumption. Harman, Sarah in: Clayton, Wickham and Harman, Sarah, eds. Screening Twilight: Critical Approaches to a Cinematic Phenomenon. New York: I. B. Tauris, 2014. p. 49-56. Subjects: CONSUMERISM; FANDOM; FANS; FEMININITY; MARKETING; MEYER, STEPHENIE; SEXUALITY; TWILIGHT SAGA (FILM SERIES) Options: Download this record ; E-mail this record
Flag This Row	Par's 'Trek' to Shun No-Bid States? No authors listed. Variety 296(13): 7. October 31, 1979. Subjects: DISTRIBUTION; MARKETING; STAR TREK: THE MOTION PICTURE (1979) (WISE) (FILM) Options: Download this record ; E-mail this record
Flag This Row	Paratext of Everything, The: Constructing and Marketing H. G. Wells's The Outline of History. Skelton, Matthew Book History 4:237-275. 2001. Subjects: BOOK HISTORY; MARKETING; OUTLINE OF HISTORY, THE (BOOK); PUBLISHING; WELLS, H. G. Options: Download this record ; E-mail this record
Flag This Row	Passive Case, The: How Warner Bros, Employed Viral Marketing and Alternate Reality Gaming to Bring Fandom Back into the Culture Industry. Rossman, Margaret in: Burke, Liam, ed. Fan Phenomena: Batman. Chicago: Intellect/University of Chicago Press, 2013. p. 68-77. Subjects: ALTERNATE REALITY GAMING; BATMAN (COMICS); CULTURE INDUSTRY; FANS; MARKETING Options: Download this record ; E-mail this record
Flag This Row	Pic Marketing Seminar to Create 'Campaign' for Vintage Sci-Fier No authors listed. Variety p. 12, 30. February 8, 1984. Subjects: MARKETING; MOTION PICTURES Options: Download this record ; E-mail this record
Flag This Row	Picking the Right Convention for You, Holder, Nancy; Underwood, Erin Bulletin of the Science Fiction and Fantasy Writers of America 47(4): 44-52. Winter 2014. (No. 203) Subjects: CONVENTIONS; MARKETING; WRITING SF AND FANTASY, BUSINESS ASPECTS Options: Download this record ; E-mail this record
Flag This Row	Pitt Subrun Claims Universal's Longrun E. T. Violates Bid Rules. No authors listed. Variety p. 7. September 15, 1982. Subjects: E. T. THE EXTRA-TERRESTRIAL (1982) (FILM); MARKETING Options: Download this record ; E-mail this record
Flag This Row	Power of Non-Compliant Logos, The: A New Materialist Approach to Comic Studies. Phillips, Stephanie N. Ph. D. Dissertation, University of South Florida, 2020. 168 p. (DAI-A 82(6).) Subjects: BITCH PLANET (COMIC); COMICS STUDIES; DE LANDRO, VALENTINE; DECONNICK, KELLY SUE; MARKETING Options: Download this record ; E-mail this record

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